Elements to Differentiate Your Moving Business from Competitors

 The moving industry represents a multi-billion dollar investment potential in the USA. Around 7,000 moving companies in the country have created millions of jobs directly or indirectly. Also, these companies bring some $86 billion in revenue, thereby contributing heavily to the national economy. But the existence of thousands of companies  whatsmind means that newcomers will face fierce competition in this field.

An existing company also suffers from declining business thanks to the ongoing pandemic and various competitors attracting potential customers. Now, how can your company survive a competitive environment and expand? Let’s find out some tricks of the trade:

Ten ways to distinguish your company from other movers

With over 9% of Americans switching their dwellings every year, it’s become essential to enhance your marketing endeavors. Millions of homeowners change houses annually. Statistics show that an average American will relocate every 11 years. So, why would a customer prefer your moving company over your competitors? Marketers recommend   greenholisticmart emphasizing your USPs or unique selling points. These points show your uniqueness to a potential customer. Without focusing on these elements, people won’t be able to differentiate between you and your rivals. Here, we will explain how movers can expand their business and beat competitors in 2021. These tips will help you grow your moving business swiftly:People appreciate movers that provide storage facilities along with transportation ones. Homeowners mostly declutter their apartments while relocating, so they need to dump their belongings somewhere. That’s why people these days are inclined towards utilizing storage units. For instance, those relocating within Texas opt for self storage McKinney TX because of their reliable services. These units are well-secured, climate-controlled, tenant-insured, and available in different sizes. So, if you’re running a moving company, additional storage services can help you rise above the competition.

Answer the phone

Secondly, you should work on improving the customers’ experience. Start with picking those phones up, and don’t leave them ringing. If someone wasn’t available at that moment, let the answering machine record the message. Don’t forget to call back leads to maintain good relations with people. Folks expect movers to respond immediately since they’re often comparing quotes. Not answering their calls will make them lose hope and move on to communicate with another company.

Use the right keywords

Which keyword/s should you use to appear higher on SERPs? Many companies utilize common phrases such as “local movers” or “moving partners” that already have tough competition. Instead, try using unique and less contested terms to attract potential customers and stay away from rivals. A series of moving-related words combined artistically can help you stay relevant in search results. For instance, try phrases, e.g., “antique moving,” “estate cleanout,” “school moving,” and others.

Leverage people’s emotions

Like most companies, customers expect movers to adhere to CSR (corporate social responsibility) as well. It dictates that businesses must “give back” to society and contribute to the world’s betterment. So, partnering with welfare associations or gardenfrontier  research foundations will compel people to do business with you. Customers prefer companies that donate to causes and help nonprofits. Tapping into emotions will make you successful against the plethora of competitors.